Ingenious building bricks
Moelven's innovative new housing concept was soon a success in the market
In the winter of 2015, Moelven launched its new module-based housing concept– defined building bricks as modules that can be combined into an infinite number of different types of structure.
"We've had a good response in the market and a good contracting rate," says sales manager Tormod Kvisler of Moelven ByggModul AS.
The building blocks cannot be changed, but there is a lot of flexibility with regard to the façades and building design, as well as the usual options for kitchens, bathrooms, hardwood flooring, etc. As for all industrial buildings, important benefits are lower building costs and shorter building times, but the biggest change that Moelven has made is that the company is now a turnkey contractor.
"We've included the entire value chain, from planning to turnkey buildings," Kvisler emphasises.
Knowing the final cost
Thanks to the new housing concept, Moelven can deliver turnkey flat complexes with basement parking and balconies, and the final cost is fixed before the project starts. "We have standard modules for flats, and standard basement parking, of which we know the price, and generally the only variation will be the cost of the site. At a very early stage of the project's development, we can say what the project will cost to build," he says. The concept covers the market demand for flats in a given segment.
"Our modular concept meets the need for cost-effective three- to four-storey flat complexes."
First project in production
The first order came in the autumn of 2015, just six months after the housing concept was launched.
"This far exceeded expectations," the sales manager says.
Fjeldsetlia Park in Elverum is a housing project with 52 flats, with start-up at the factory in February 2016, and completion in the autumn. It takes around eight months from start-up of production at the factory until the first residents can move into their new flats. The project is the first with 12-metre modules and is being produced at Moelven ByggModul Hjellum, the module factory acquired by Moelven in the summer of 2015 to streamline its production of standardised, turnkey multi-storey flat complexes.
Moelven's concept for industrial housing construction has been well-received by project developers, including the OBOS housing conglomerate.
"We now have three major housing projects with OBOS," Kvisler confirms. He believes that the concept has increased Moelven's competitive power in relation to traditional contractors and module competitors in the Baltic countries.
If you measure the cost module for module, it's impossible to compete against the Baltic prices, since the hourly price is so much lower. But by becoming a turnkey contractor, we have become an attractive alternative for turnkey management of many contracts and suppliers. Now, developers can keep their hands in their pockets and watch the process, happy to know that the overall price is also lower. Our prices are where they should be and we're really pleased that we have had such a good response from our target markets."